Reason #1. Facebook Advertising is Highly Effective

In the past years, social media advertising has grown into a highly popular marketing channel.

That’s because it’s one of the most effective paid advertising channels, helping to get new leads

and turn them into paying customers.

Facebook Ads work both for B2C and B2B companies, and there are so many success stories

that show more than 5x increases in marketing results after advertising on Facebook.

If you think it’s too late to jump on the Facebook advertising wagon, don’t worry. There’s a

continuous growth both in terms of new Facebook users and advertising opportunities.

Reason #2. Simple Set-Up Process and Fast Results

The best thing about Facebook ads is that you can get started without a large effort, and see the

first results when spending as few as $10. In fact, you can even drive people to your landing page

at the cost of $0.10 – $0.30 per click, depending on the ad placement.

Perhaps that’s why 65 million businesses are using Facebook Pages, and there are over 5 million

business profiles on Instagram. If they can do it, so can you!

When compared to Google AdWords, managing Facebook ads is a significantly easier process.

Moreover, you don’t need to spend as much time learning about Facebook ads before you’re able

to set up your first campaign.

Did we mention it only takes around 10 minutes to set up a Facebook ad campaign ?

Reason #3. You Can Reach Your Perfect Audience

Out of Facebook’s 2 billion monthly users, the average person spends 50 minutes daily on

Facebook, Instagram, and Messenger. That’s more than on any other social media network. With

Facebook ads, you’ll have the opportunity to reach every single one of them.

Facebook target audiences are highly customizable, making it possible to target people based on

their interest, demographics, location, actions on your website, engagement in your app, and

much more.

This makes Facebook the best advertising network to create granular target audiences with a

high ROI.

Reason # 4. Facebook Ad Campaigns Are Highly Customizable

With Facebook constantly adding new ad placements, including video ads and instant article

ads, there are countless opportunities for creating good-looking ad formats.

In addition to your Facebook ad design and copy, you can also customize every element of your

Facebook ad campaign, including:

Campaign objective

Target audience

Bidding

Delivery optimization

These options make Facebook the most customizable advertising network, allowing you to

create the exact ad campaigns you have in mind.

Reason # 5. Facebook Is Adding New Features Every Month

In 2017 alone, Facebook has added so many new features it’s hard to keep the count: Messenger

Day, Instagram Stories, Live Video updates, improved ad reporting…

Along with all these Facebook updates, advertisers have an increasing number of tools and

tactics to reach their target audience.

The faster you learn to advertise on Facebook, the sooner you’ll unlock the full potential of social

media advertising.

The best way to start learning about Facebook ads as a beginner is to set up your Facebook Ads

Manager account and create your first ad campaign.

And this is exactly why we created this Article!